The LJ Hooker Brand

The LJ Hooker Brand banner with a bunch of coloured pencils

After 89 years of brand investment, LJ Hooker has grown to become Australasia’s best-known real estate brand (Galaxy BrandTrack 2015).). The LJ Hooker Franchise Network invests millions annually on marketing properties, making it one of the top real estate advertisers in Australasia.

For generations, many of us have grown up with the taglines "Nobody does it better" and, "Thank you Mr. Hooker". The distinctive red and yellow of the LJ Hooker brand were inspired by the iconic beach flags and caps associated with lifesaving on Sydney beaches, where Sir Leslie Hooker grew up, and the distinctive colours of the Australian outback. With such a rich heritage, the LJ Hooker brand is seen as a classic and an Australian icon.

"The LJ Hooker story has come full circle, and I am proud that the family will once again be with LJ Hooker in this next chapter of what has been a great Australian business success story."

L. Janusz Hooker
Chief Executive Officer

""Real estate is not just about property, it's about people""

Sir Leslie Hooker

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