The LJ Hooker Brand

The LJ Hooker Brand banner with a bunch of coloured pencils

After 83 years of brand investment, LJ Hooker continues to be the strongest real estate brand in Australia (#1Newspoll survey 2010). The LJ Hooker Franchise Network invests millions annually on marketing properties, making it one of the top real estate advertisers in Australia.

For generations, Australians have grown up with the taglines "Nobody does it better" and, "Thank you Mr. Hooker". The distinctive red and yellow of the LJ Hooker brand were inspired by the iconic beach flags and caps associated with lifesaving on Sydney beaches, where Sir Leslie Hooker grew up, and the distinctive colours of the Australian outback. With such a rich heritage, the LJ Hooker brand is seen as a classic and an Australian icon.

"The LJ Hooker story has come full circle, and I am proud that the family will once again be with LJ Hooker in this next chapter of what has been a great Australian business success story."

L. Janusz Hooker
Chief Executive Officer

""Real estate is not just about property, it's about people""

Sir Leslie Hooker

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